Why we need sunscreen?
The problem with the amazing sun on our skin is the UV (Ultraviolet) rays that is emitted from sunlight, while it feels great on our skin while we wear our skin exposed clothing, this can lead to long-term skin damages such as dark spots, freckles, dryness, wrinkles, and even skin cancer. Sunscreens protect the skin from those damages by shielding the skin from UV. People still experience sunburn while wearing sunscreen, this usually occurs when it is not used properly. Some of us apply very little as it leaves streaky or a sticky feeling on the skin. Sweat, water and rubbing may also chafe the sunscreen away. Conventional water-base sunscreens (Kao products) sometimes disperse unevenly over the skin. With uneven application, micron-scale crevices may visibly appear when the sunscreen is spread on the skin.
Why is this is different?
The new, improved release consists of two items, Bioré UV Aqua Rich Watery Essence, a watery essence with a transparent feel that blends effortlessly with the skin, and Bioré UV Aqua Rich Watery Gel, a watery gel that spreads smoothly over the whole body.
Kao's water-based sunscreens, a range of products widely loved for their fresh textures, do not volatilize their oil phase including the UV protection ingredients, but plenty of the aqueous phase. This can result in the formation of crevices on the skin. When using a water-soluble UV protection agent in the aqueous phase, the UV protection effect likely comes off with perspiration and sebum on account of it being soluble in water.
Kao researchers solved this problem by applying their own unique technology to develop a submicron-scale capsule packed with an oil-soluble UV protection agent composed of an amphiphilic ingredient with affinity for both water and oil. When these water and perspiration resistant capsules are scattered throughout aqueous phase, they stay on the skin surface even when the aqueous phase volatilizes. Kao's unique Micro Defense formula ensures a full, even coverage down to micro level crevices invisible to the naked eye.
Despite the robust protection they provide against UV, these new sunscreens feel as light as water on the skin. The airy, vibrant sensation never disappears, no matter how often the sunscreens are reapplied. They evenly cover the body with a fine veil just like a second skin and prevent uneven spreading on the micro level. Daily protection against UV becomes easier than ever.
Reasons to LOVE this product
This is the first Micro Defense formula that allows for even application down to micro crevices while gently protecting vulnerable skin from UV damage.
- SPF50+, PA++++
- "Ultra-light outer skin." Remains Ultra-light and wonderful after every application
- Formulated with moisture-rich water capsules to prevent dryness.
- Includes hyaluronic acid, Royal Jelly extract, and BG (moisturizing ingredients).
- Rinses away easily with soap while being super-waterproof, less cleansing time .
- No coloring agents, blends with the skin, no flaking
- Inhibits acne, perfect as a foundation primer
- Retains moisture even after a few hours
- Skin is left in a clear, beautiful tone through the optical veil effect.
- White muguet fragrance.
◆SPF, PA markings
The SPF and PA ratings are markers of effectiveness in protecting the skin from UV-B rays and UV-A rays, respectively. SPF and PA markings are internationally standard values determined by testing the skin after applying 2 mg of sunscreen onto to 1 cm2 of skin surface. Consumers check the SPF and PA ratings for guidance when selecting products with sun-protective effects.
